Marimekko
1. Materials and Sourcing
Materials Used: Marimekko is reducing its use of conventional materials and shifting to alternatives that are less emission-intensive and use less water, chemicals, and fossil resources.
Sourcing: The brand's suppliers share a commitment to responsible material sourcing, aligning with Marimekko's Product Policy.
2. Production Practices
Manufacturing Locations:Marimekko products are made in several countries, including China, India, Thailand, Portugal, and Lithuania. While the fabrics are printed in Marimekko’s textile factory in Helsinki, Finland, the actual manufacturing takes place in these other locations.
Working Conditions: The brand adheres to the United Nations Guiding Principles on Business and Human Rights (UNGP) and International Labour Organization (ILO) Conventions and Recommendations.
3. Environmental Impact
Carbon Footprint: The brand discloses on website the share of CO2 in 2023. By the end of 2025, the brand is committed to: 1) 40% absolute reduction in greenhouse gas emissions in their own operations, 2) 50% reduction in greenhouse gas emissions in logistics (per kg of transported product) 3) 20% reduction in greenhouse gas emissions in textile materials (per kg of sourced textiles)
Waste Management: The brand is committed to the principles of the circular economy, aiming to create products that leave no trace.
4. Transparency and Traceability
Product Journey: Marimekko is piloting Digital Product Passports for their Erna closed-loop T-shirts, enhancing traceability and transparency.
Supply Chain Disclosure: The brand strives to improve transparency and drive positive change through its operations and industry networks.
5. Social Impact
Community Support: Marimekko promotes fairness and equality as part of its daily operations.
Social Responsibility: The brand has several collaborations with big brands and designers, to promote new practices in the industry, more in depth analysis would be required to find out the purpose of each of these partnerships.
6. Certifications and Standards
Certifications: Specific certifications are not mentioned at first glance.
Industry Standards: Marimekko adheres to the UNGP and ILO standards
7. Longevity and Quality
Product Durability: Marimekko focuses on creating high-quality, timeless products designed to last. They have launched in Finland a pre-loved marketplace for their own products aiming to extend the lifecycle.
Stance on Fast Fashion: The brand promotes timeless, high-quality pieces over trendy, disposable items.
8. Customer Reviews and Feedback
Customer Feedback: Marimekko has a mix of customer reviews. On Trustpilot, the brand has a rating of 2.3 out of 5 based on 37 reviews.
9. Areas for Improvement
Marimekko does well particularly in terms of materials, production practices, and promoting high-quality, durable products. However, more specific information on certifications and detailed supply chain transparency would be beneficial.